Overview
CasaFish is a virtual seafood brand built for delivery. While the client already operates physical restaurants, they wanted to create a distinct identity for the delivery side, a separate delivery-first brand that could live independently online. The service already operated successfully on major delivery apps but lacked a recognizable visual identity. Customers would order, enjoy the food, and move on without any awareness of the brand behind it.
Brand
Casafish
Industry
Food & Beverage
Service
Logo design
Visual Identity
Social Media
Duration
1 month
The Challenge
The challenge was to turn this gap into an opportunity, using packaging and digital touchpoints to build awareness, recognition, and memorability. The goal was to design a distinct, consistent brand system that could help CasaFish stand out, create connection, and build loyalty in the competitive delivery market.
The Solution
The creative concept, “Heritage Meets Fresh,” connects CasaFish’s family legacy of seafood craftsmanship with a modern, digital-first vision. It reflects both the brand’s roots and its forward-looking approach to the delivery market. The logo expresses freshness and simplicity, while the supporting pattern conveys the sense of heritage and craft. Together, they create an identity that feels new yet grounded, designed to grow beyond the virtual space and adapt naturally to the physical locations.
PORTFOLIO
Summit Solace
Summit Solace
Summit Solace
Visual Identity
Logo Design
Dar Jamila
Dar Jamila
Dar Jamila
Logo Design