I designed a unique and simple wordmark Bilararib - بالعربي, instead of using a ready-made or traditional Arabic font. I wanted the logo to represent something common among all Arab cultures. Therefore, I used the arches found in our traditional doors. Since the arabe culture is known for its generosity and hospitality, I wanted the logo to reflect a friendly personality, which influence the decision of choosing a warm color and rounded edges. To make the initiative memorable and recognizable across different touchpoints, I created a simple identity system based on circles taken from the logo to represent community.